This Is Network
Sarah, my girlfriend, produces motion graphics. When I started dating her, I didn’t know what that meant, either. Basically, “motion graphics” is a fancy way of saying “computer animation,” in the same way that “graphic novel” is a fancy way of saying “comic book.” If you say you work in computer animation, people think you make movies about animals who wear sunglasses. Sarah does not produce movies about animals who wear sunglasses. Motion graphics are much more than just cartoons. If a graphic element is moving, it is a motion graphic, and motion graphics, I have learned to recognize, are everywhere.
Anyhoo, her friend Alex recently started a company called either “network” or “this is network;” I can’t really tell by the website. The idea is that it is a collaborative shop between producers and designers, where they can work together on both corporate and artistic projects. Apparently it is a new model that may very well change the way we work. I don’t really understand it. But any company that hosts a video of people giving one another the ol’ purple nerple is ok by me.





